The Wolf Report

Share this post

Week 9: Cousins Maine Lobster & D1 Training

www.franchisebreakdowns.com

Week 9: Cousins Maine Lobster & D1 Training

A shark tank franchise + a boutique fitness brand

Sep 27, 2021
Share this post

Week 9: Cousins Maine Lobster & D1 Training

www.franchisebreakdowns.com

Welcome to Franchise Breakdowns, a weekly email covering up & coming franchises to help you find the next big brand. If you’re reading this but haven’t subscribed, you can do so here:


To franchise owners,

Greetings from Maine!

Today’s edition highlights Cousins Maine Lobster (when in Rome folks) and D1 Training.

Cousins Maine Lobster is a fast casual franchise known for it’s popular food trucks that serve lobster rolls and other lobster-based dishes. The founders appeared on ABC’s Shark Tank in 2012, and ultimately secured an investment from Barbara Corcoran: $55,000 in exchange for 15% equity. We’ll see the progress they’ve made since bringing on a shark!

D1 Training is a boutique fitness concept founded by Will Bartholomew. Will was a former teammate of Peyton Manning at the University of Tennessee, where he eventually became captain and led the Volunteers to a national championship. After suffering a career ending injury in the NFL, he learned there wasn’t a great place for him to recover, train hard, and optimize his performance. This is when his D1 journey started.

Breakdowns below👇


DISCLAIMER: DO NOT CONSIDER ANYTHING WRITTEN BELOW AS INVESTMENT ADVICE. IF YOU DECIDE TO PURCHASE A FRANCHISE, YOU MUST DO YOUR OWN RESEARCH, AND REALIZE ANY INVESTMENT MAY GO TO $0.00.


Cousins Maine Lobster

Two Maine lobster vendors go swimming in 'Shark Tank' - Portland Press  Herald

Fast Facts

Background

  • Founded in 2011; franchising since 2014

  • 37 locations open nationwide; 33 franchised

  • Serves lunch and dinner, primarily via food trucks

Fees + Investment

  • Royalty: 8% of gross sales

  • Brand Fund: 2% of gross sales

  • Franchise Fee: $38,500

  • Initial Investment: $191,550 - $501,000

Financial Performance

  • The following table illustrates gross revenue of all franchised food trucks that were open for the full year 2020 (unless noted otherwise in the second column)

The Wolf’s Take 🍟 

Frankly, I’m hungry for some lobster! There’s varying levels of success amongst the franchisees, but an average monthly sales systemwide of $116,676 during 2020 puts average annual revenue at $1.4M. Not too shabby for a single food truck, and you get to work with Barbara Corcoran!

Recent Press

  • Shark Tank’s Cousins Maine Lobster Coming To Mercer County

  • An Inside Look At The New Cousins Maine Lobster Food Truck


Twitter Watch 👀

The most popular drive thru’s by state:

Twitter avatar for @franchisewolf
The Wolf of Franchises 🍟 @franchisewolf
Drive-thru lanes helped fast food restaurants rebound faster than their full-service counterparts over the last 18 months. The below map shows state by state which drive-thru's grew the most in popularity in 2021 (based on google search trends) Some takeaways👇
Image
Twitter avatar for @franchisewolf
The Wolf of Franchises 🍟 @franchisewolf
Franchise trends that will likely remain in a post-covid world: -Fast food and QSR's will optimize for takeout/drive thru -Online tutoring will remain an option for education franchises -Pet franchises across the board will benefit from the "rising tide" scenario at play
3:11 PM ∙ Sep 21, 2021

https://twitter.com/franchisewolf


D1 Training

Athletic Training Facility | D1 Training

Fast Facts

Background

  • Founded in 2001, franchising since 2015

  • 57 units as of 2021, all franchised

  • Provides 54 minute workouts meant for aspiring youth athletes and adults who want high intensity fitness training

Fees + Investment

  • Royalty: 7% of gross sales

  • Brand Fund: $250/month, can be raised to 2% of gross sales

  • Franchise Fee: $59,500

  • Initial Investment: $235,250 - $670,290

Financial Performance

  • The below table presents gross revenues, royalties, marketing expenditures, part time labor, and a manager’s salary from 13 franchised locations for the full year 2019

The Wolf’s Take 🍟 

Boutique fitness concepts are red hot, and D1 is no different. I don’t know the exact number, but this concept has exploded this past year and has far more units in development than the 57 that are currently open today. With an average location pulling in $270k after a majority of expenses are accounted for, it shows the potential to hit a 3:1 investment to profit ratio.

Recent Press

  • D1 Training Opens First Alexandria Location

  • D1 Doubles Tennessee Locations to 8 After Signing Four Agreements


That’s it for this week’s Franchise Breakdowns. Feel free to reply with any questions or feedback, or leave a comment. If someone sent this your way and you haven’t subscribed yet, you can also do that below. Thanks and see you next week!

Leave a comment


NOTICE REGARDING FRANCHISE INFORMATION

The Wolf of Franchises does NOT guarantee the financial performance of any franchise mentioned. The decision to purchase a licensed affiliate or franchise must be based on your own independent research. The Wolf of Franchises is not liable for any representation made by an affiliate, associate, marketing material, or Franchise Disclosure Document of a franchise with respect to real estate, financial, operations, or marketing performance of the business being acquired.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only, and any financial data and/or projections is clearly based upon information provided by franchises in their respective Franchise Disclosure Document. The offer of a franchise can only be made through the delivery of a franchise disclosure document, from a certified seller of the brand, which The Wolf of Franchises makes no claim to be. Do not consider any information here as a guarantee of financial performance. The Wolf of Franchises has no affiliation or relationship of any kind with any of the brands covered in this newsletter, but simply provides data that is publicly available online or in Franchise Disclosure Documents.

All data from Franchise Disclosure Document’s is based on past performance, and if you were to purchase a franchise covered in the Wolf of Franchises newsletter, it is entirely possible that you lose your entire investment and go bankrupt.

Share this post

Week 9: Cousins Maine Lobster & D1 Training

www.franchisebreakdowns.com
Comments
TopNewCommunity

No posts

Ready for more?

© 2023 The Wolf of Franchises 🍟
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing