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Week 7: Fat Shack & Scenthound

www.franchisebreakdowns.com

Week 7: Fat Shack & Scenthound

Late night food done right and a recurring revenue pet franchise

Sep 13, 2021
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Week 7: Fat Shack & Scenthound

www.franchisebreakdowns.com

Welcome to Franchise Breakdowns, a weekly email covering up & coming franchises to help you find the next big brand. If you’re reading this but haven’t subscribed, you can do so here:


To franchise owners,

I hope you all had a great unofficial end of summer over Labor Day Weekend! Franchise Breakdowns is back today with a new format - one that I believe is more concise and easier to read. If you ever have any constructive feedback on the newsletter, don’t hesitate to reply to this email with suggestions!

Today’s edition highlights Fat Shack and Scenthound.

Fat Shack was started in 2010 by college student Tom Armenti, who attended The College of New Jersey (TCNJ). Tom wanted to bring his college and surrounding town a better solution to late night eats, so he started his journey with just $5,000 and a partnership with a local bagel shop that allowed him to run his late night restaurant from 6pm to 4am. Tom quickly outgrew the bagel shop, and decided to move Fat Shack full time to Northern Colorado in 2011, where it became an instant hit and has grown into a full fledged franchise!

Scenthound is a dog grooming franchise with a membership model for customers, meaning recurring revenue for franchise owners. The traditional service offering is grooming services, but additional lines such as baths, ear cleaning, nail clipping, and teeth brushing are done at each “Scenter” too. This franchise has exploded in the last year, and has been requested multiple times from readers, so let’s get to it!

Breakdowns below👇


DISCLAIMER: DO NOT CONSIDER ANYTHING WRITTEN BELOW AS INVESTMENT ADVICE. IF YOU DECIDE TO PURCHASE A FRANCHISE, YOU MUST DO YOUR OWN RESEARCH, AND REALIZE ANY INVESTMENT MAY GO TO $0.00.


Fat Shack

Fat Shack -- that's really the restaurant name -- expands its waistline to  Denton

Fast Facts

Background

  • Founded in 2010 in NJ, franchising since 2015

  • 26 locations open nationwide

  • Serves late night-focused food, highlighted by sandwiches stuffed with traditional appetizers like chicken fingers, jalapeño poppers, french fries, etc.

Fees + Investment

  • Royalty: 6% of gross sales

  • Brand Fund: 0% right now, but can be up to 1.5% of gross sales

  • Franchise Fee: $25,000

  • Initial Investment: $112,750 - $291,250

Financial Performance

  • The following chart shows the average annual gross sales for franchisee owned units that operated for the entire calendar year 2020 (10 locations)

The Wolf’s Take 🍟 

Who doesn’t love some late night food huh?! As Mr. Wonderful from Shark Tank says, there are two times when a consumer doesn’t care how much money they spend:

“when they’re drunk, or when they’re in love”

Fat Shack definitely capitalizes on a consumers late night munchie cravings - if you can look at those sandwiches and not feel a craving in your stomach than you are stronger than I am! The financials look impressive as well, with average revenue of franchised locations coming in at about 3.75x the high end of the investment range.

All in all I love the story of the founder who started this while in college, and it looks like it could be a franchise poised for massive growth.

Recent Press

  • Fat Shack Off To Fast Start in Plano

  • The Fat Shack Lawrence Finds Success During Pandemic


Twitter Watch 👀

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Scenthound

What Recurring Revenue Means For You | Scenthound Franchise — Dog Washing &  Grooming Franchise | Scenthound Dog Franchise

Fast Facts

Background

  • Founded in 2015 in Jupiter, Florida; franchising since 2018

  • 8 locations open at the start of 2021, with 80 units in development

  • Offers dog grooming services with a membership model for customers

Fees + Investment

  • Royalty: 6% of gross sales

  • Brand Fund: 1% of gross sales

  • Franchise Fee: $49,900

  • Initial Investment: $180,950 - $297,950

Financial Performance

  • The following representation is from four (4) Scenthound stores in operation that are owned by the affiliate Scenthound Corporate Stores, LLC in 2020

Note: These stores do not operate under population or territory restrictions, which might not be the case for a new franchisee

The Wolf’s Take 🍟 

Recurring revenue always makes investors excited, and for dog grooming franchises Scenthound is the first I’ve seen to implement the membership model. The numbers are solid too, as affiliate stores show the possibility to achieve a 3:1 investment to net income ratio.

Overall, this is yet another franchise that has benefited from the boom in the pet industry, as nationwide pet services are desperately expanding to try and keep up with the record number of pets American homeowners look after.

Recent Press

  • Scenthound Opens First Location in Colorado

  • Scenthound Grooming Franchise Selling Out Atlanta Market


That’s it for this week’s Franchise Breakdowns. Feel free to reply with any questions or feedback, or leave a comment. If someone sent this your way and you haven’t subscribed yet, you can also do that below. Thanks and see you next week!

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NOTICE REGARDING FRANCHISE INFORMATION

The Wolf of Franchises does NOT guarantee the financial performance of any franchise mentioned. The decision to purchase a licensed affiliate or franchise must be based on your own independent research. The Wolf of Franchises is not liable for any representation made by an affiliate, associate, marketing material, or Franchise Disclosure Document of a franchise with respect to real estate, financial, operations, or marketing performance of the business being acquired.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only, and any financial data and/or projections is clearly based upon information provided by franchises in their respective Franchise Disclosure Document. The offer of a franchise can only be made through the delivery of a franchise disclosure document, from a certified seller of the brand, which The Wolf of Franchises makes no claim to be. Do not consider any information here as a guarantee of financial performance. The Wolf of Franchises has no affiliation or relationship of any kind with any of the brands covered in this newsletter, but simply provides data that is publicly available online or in Franchise Disclosure Documents.

All data from Franchise Disclosure Document’s is based on past performance, and if you were to purchase a franchise covered in the Wolf of Franchises newsletter, it is entirely possible that you lose your entire investment and go bankrupt.

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Week 7: Fat Shack & Scenthound

www.franchisebreakdowns.com
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