Week 11: Westside Pizza & Soccer Shots
Pizza franchise from Idaho + a low cost children's business
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Now, on to the breakdowns for Westside Pizza and Soccer Shots!
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Founded in 1996 in Boise, Idaho
Franchising since 2006; 36 units open as of 2021
Known for fresh ingredients as well as fun specialty pizza pie’s
Fees + Investment
Royalty: 4% of gross sales
Brand Fund: Up to 1% of gross sales
Franchise Fee: $25,000
Initial Investment: $129,150 - $397,750
The following table illustrates the average monthly gross sales of 25 franchisees for the full year 2020
The Wolf’s Take 🍟
Looking at the 25 units, the average monthly unit sales in covid was $66,260 , and 12 (48%) of franchisees exceeded this average. Pizza businesses revenues were not impacted negatively during covid given they already thrived on take-out orders, and Westside Pizza was no different.
Their average monthly unit sales put the annual revenue at $795,120. This means it is a 2:1 sales to investment ratio based on the high end of the initial investment. If you’re interested in pizza businesses, Westside runs at a lower investment than the big players such as Dominos, Little Caesar’s, etc. and has shown it can compete in the current markets where they operate.
Founded in 1997, franchising since 2005
248 units of 2021
This is a low cost children’s business that teaches kids the basics of soccer in a fun, low pressure environment via schools and public parks
Fees + Investment
Royalty: 7% of gross sales
Brand Fund: $1,000 per year, can be up to 2% of gross sales
Franchise Fee: $36,500
Initial Investment: $43,500 - $60,300
Average Income Statement per Single Territory Reporting Franchisee in 2019, 2020, and Q1 2021
The Wolf’s Take 🍟
This is one of the lowest cost franchises out there, but with 200+ territories being operated, there’s clearly an appetite for it - and with average EBITDA’s coming in around 20% the past few years it’s not surprising.
I’m not sure how scalable this franchise is across multiple territories, but it could be a a lower risk business for someone dipping their toes into entrepreneurship - or even act as a complimentary business for someone already operating in children’s services. Note that they do accept owner-operators AND “executive owners” i.e. for those who aren’t looking to be too involved in the day-to-day.
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