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🍟 Week 21: Send Me a Trainer

www.franchisebreakdowns.com

🍟 Week 21: Send Me a Trainer

An at home fitness franchise + a big franchisee acquisition

Dec 20, 2021
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🍟 Week 21: Send Me a Trainer

www.franchisebreakdowns.com

Welcome to The Wolf Report, a 2x/week email covering up & coming franchises & small business entrepreneur’s. If you’re reading this but haven’t subscribed, you can do so here:

Good morning,

Hope everyone is staying safe out there.

Just set up the temporary Wolf HQ workstation, where I’ll be spending the next week or so for the holidays. Mama Wolf gave me a Cinnamon Musk scented candle to burn while I grind. Needless to say the vibes are HIGH.

Today’s rundown includes:

  • Headlines: A massive Taco Bell franchisee was acquired

  • Breakdown: Send Me a Trainer - an at-home fitness franchise

  • Twitter Watch: A fractional trading platform for franchise ownership

Let’s dive in 👇

Franchise Headlines

Pacific Bells Acquired by Private Equity

The Scoop 🌮

Orangewood Partners, an NYC based private equity firm, recently acquired Pacific Bells, a taco bell franchisee with more than 250 restaurants, for a rumored $545,000,000 💰.

Pacific Bells’ founder and CEO Tom Cook opened his first Taco Bell in 1986 in Tualatin, Oregon. He’s since expanded his franchise footprint to 9 states: Alabama, Arkansas, California, Mississippi, Ohio, Oregon, Tennessee, Washington, and Wisconsin.

The Wolf’s Take 🍟 

I was going to write more in this section, but this tweet from @JoeCassandra summed up my feelings perfectly:

Twitter avatar for @JoeCassandra
Joe Cassandra @JoeCassandra
@franchisewolf So cool Just goes to show you don't need to think up the next Facebook to become wealthy Or even start a "new biz" Find what's working
1:04 AM ∙ Dec 20, 2021
3Likes1Retweet

Joe is exactly right, and this is why I love franchisee success stories.

Pacific Bell’s CEO didn’t invent a new business model, or develop some proprietary technology. He simply bought 1 Taco Bell, made it successful, and repeated that process over and over with more locations for the last 35 years.

Now he’s likely worth over 9 figures. The power of franchising 🙌

More Headlines

MOD Pizza Plans for IPO 📈
Founded in 2008, the build-your-own-pizza shop has already passed 500 locations

Bonjour Popeyes 🇫🇷
The first of hundreds of Popeyes in France & Monaco is set to open in 2022

FAT Brands Completes Native Grill & Wings Acquisition 🍗
This is the 3rd wing concept that FAT Brands has invested in

Breakdown: Send Me A Trainer

Fast Facts

Background

  • Founded in 2007; franchising since 2019

  • Based in Delaware; 19 locations open as of 2021

  • An in-home and online personal training business that uses proprietary technology to build a network of personal trainers & automate operations

Fees + Investment

  • Royalty: 6% of gross sales

  • Brand Fund: 2% of gross sales

  • Franchise Fee: $34,999

  • Initial Investment: $49,099 - $84,799

Financial Performance

The Wolf’s Take 🍟 

To reiterate the background of this business - franchisees don’t need to deliver personal training sessions to clients - their job is sales and marketing. To automate operations, franchisees have access to a proprietary app that enables client and trainer registration, payment, booking, and payroll.

Regarding the financials - I’m not sure why the 2021 financials from Send Me a Trainer only includes data from 2017, but that’s what we have to work with. The numbers reflect their affiliate locations which, given an investment of $85k, is an incredibly healthy return on EBITDA of $219k-$238k 🤑.

The timing for this business is especially interesting to me, given that covid lockdowns have caused many people to forgo gym memberships and exercise more at home. In 2020 Send Me a Trainer only had 1 franchisee, but that number has jumped to 18 in 2021.

It wouldn’t surprise me if new owners are betting on at-home workouts to remain popular.

Recent News

  • About Send Me a Trainer

  • Send Me a Trainer Expands to the UK

Twitter Watch 👀

Twitter avatar for @franchisewolf
The Wolf of Franchises 🍟 @franchisewolf
Want to earn passive income by having equity in a bunch of small businesses? Soon you'll be able to with a new fractional ownership platform called FranShares. Here's how it'll work 👇
2:55 PM ∙ Dec 18, 2021
25Likes5Retweets

Read the above twitter thread if you want to learn about FranShares, a platform for fractional ownership of franchises!

The Wolf Of Everything Else 🌎

  • Lays turned its signature potato chips into…vodka 🍸

  • TikTok is launching in 1,000 ghost kitchens in 2022 🥡

  • Adidas teamed up with Allbirds on a sick shoe collab 👟

  • The world cup for nerds Excel wiz kids is a real thing 🤓

  • Reddit is filing for an IPO, will it become a meme stock?? #meta 🚀

That’s it for this edition of The Wolf Report. Feel free to reply with any questions or feedback, or leave a comment. If someone sent this your way and you haven’t subscribed yet, you can also do that below. Thanks and see you next week!

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NOTICE REGARDING FRANCHISE INFORMATION

The Wolf of Franchises does NOT guarantee the financial performance of any franchise mentioned. The decision to purchase a licensed affiliate or franchise must be based on your own independent research. The Wolf of Franchises is not liable for any representation made by an affiliate, associate, marketing material, or Franchise Disclosure Document of a franchise with respect to real estate, financial, operations, or marketing performance of the business being acquired.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only, and any financial data is based upon information provided by franchises in their respective Franchise Disclosure Document. The offer of a franchise can only be made through the delivery of a franchise disclosure document, from a certified seller of the brand, which The Wolf of Franchises makes no claim to be. Do not consider any information here as a guarantee of financial performance. The Wolf of Franchises has no affiliation or relationship of any kind with any of the brands covered in this newsletter, but simply provides data that is publicly available online or in Franchise Disclosure Documents.

All data from Franchise Disclosure Document’s is based on past performance, and if you were to purchase a franchise covered in the Wolf of Franchises newsletter, there is absolutely no guarantee that your business will perform similarly to existing owners of said franchise.

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🍟 Week 21: Send Me a Trainer

www.franchisebreakdowns.com
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