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🍟 Week 20: Nautical Bowls

www.franchisebreakdowns.com

🍟 Week 20: Nautical Bowls

An affordable acai bowl concept is off to a hot start

Dec 13, 2021
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🍟 Week 20: Nautical Bowls

www.franchisebreakdowns.com

Welcome to The Wolf Report, a 2x/week email covering up & coming franchises & small business entrepreneur’s. If you’re reading this but haven’t subscribed, you can do so here:

To franchise fans,

Good morning and hope you had a great weekend!

Today’s newsletter includes:

  • Headlines: California Pizza Kitchen

  • Breakdown: Nautical Bowls - A Booming Acai Concept

  • Twitter Watch: A successful exit from an OrangeTheory owner

Let’s get right to it!

Franchise Headlines

California Pizza Kitchen Is Now Franchising

The Scoop

The casual-dining chain is starting a new growth campaign to build on their 200 unit presence in America. This move comes after some recent struggle however.

Its footprint decreased by about 13% from 2019 to 2020, and filed for Chapter 11 bankruptcy in July 2020. They emerged from bankruptcy status in October of last year.

This will be the first time in their 35 year history that they’ve offered franchises.

The Wolf’s Take 🍟 

Pizza elitists will scoff at the thought of dining at CPK, but that’s because they haven’t eaten the grilled steak or chicken-bacon-ranch pizza (trust me, both are 🔥).

This is a concept that’s well-known for their unique menu offerings, and has built a household name brand over their 35 year history.

I’ll be interested to see what the buildout cost will look like on one of these, but either way, buying a brand with established mindshare in consumers is a big advantage.

Read the full story here.

More Headlines

Teriyaki Madness Headed to San Antonio with 3 Store Deal
We covered this emerging QSR in week 3!

McDonald’s Commits $250 To Improve Franchisee Diversity
The burger giant has received scrutiny from minority franchisees

FAT Brands Is Building 10 Restaurants in Libya
The parent company of Fatburger, Johnny Rockets, and 13 other restaurants will be building co-branded restaurants

Breakdown: Nautical Bowls

Fast Facts

Background

  • Founded in 2018; franchising since 2021

  • Based in Minnesota; 31 locations open/in development

  • Nautical Bowls is a fast-casual restaurant that combines healthy, fresh superfood bowls with an uplifting atmosphere

Fees + Investment

  • Royalty: 6% of gross sales

  • Brand Fund: Floating, but will never exceed 2%

  • Franchise Fee: $30,000

  • Initial Investment: $150,000 - $249,000

Financial Performance

  • The below table illustrates the performance for the previous 2 fiscal years for their first location in Minnetonka, Minnesota

*Labor Costs does NOT include an owners salary

The Wolf’s Take 🍟 

Nautical Bowls caught my attention right off the bat with its low investment range and impressive performance through the pandemic.

In addition to the unit economics, the founders partnered with Peter Taunton to head up franchise development - Peter previously worked at Snap Fitness, and helped bring that brand to over 1,000 locations.

With already 31+ units in development in its first year of franchising, Nautical Bowls is off to a great start and is definitely a brand to watch!

Recent News

  • Snap Fitness Founder Joins Nautical Bowls

  • Nautical Bowls Now Offering Franchise Opportunities

Twitter Watch 👀

Twitter avatar for @franchisewolf
The Wolf of Franchises 🍟 @franchisewolf
Friend told me of an OTF owner that sold ~10 locations recently for $20M to PE. Royalties aren't fun, but it's a small price to pay if it's for a great brand and profitable operating model. Build. Repeat. Sell (or live off the cash flow). That's how franchisees create wealth.
8:01 PM ∙ Dec 9, 2021
23Likes2Retweets

The multi-unit playbook 🙌

Follow @franchisewolf

The Wolf Of Everything Else 🌎

  • Cool tech to be excited about for 2022 📱

  • A couple legit got married in the metaverse 🤦‍♀️

  • Michael Strahan went to outer space over the weekend 🚀

  • SPAM sales hit a record high for the 7th year in a row - who actually eats this stuff? 🤢

That’s it for this edition of The Wolf Report. Feel free to reply with any questions or feedback, or leave a comment. If someone sent this your way and you haven’t subscribed yet, you can also do that below. Thanks and see you next week!

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NOTICE REGARDING FRANCHISE INFORMATION

The Wolf of Franchises does NOT guarantee the financial performance of any franchise mentioned. The decision to purchase a licensed affiliate or franchise must be based on your own independent research. The Wolf of Franchises is not liable for any representation made by an affiliate, associate, marketing material, or Franchise Disclosure Document of a franchise with respect to real estate, financial, operations, or marketing performance of the business being acquired.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only, and any financial data is based upon information provided by franchises in their respective Franchise Disclosure Document. The offer of a franchise can only be made through the delivery of a franchise disclosure document, from a certified seller of the brand, which The Wolf of Franchises makes no claim to be. Do not consider any information here as a guarantee of financial performance. The Wolf of Franchises has no affiliation or relationship of any kind with any of the brands covered in this newsletter, but simply provides data that is publicly available online or in Franchise Disclosure Documents.

All data from Franchise Disclosure Document’s is based on past performance, and if you were to purchase a franchise covered in the Wolf of Franchises newsletter, there is absolutely no guarantee that your business will perform similarly to existing owners of said franchise.

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🍟 Week 20: Nautical Bowls

www.franchisebreakdowns.com
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