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🍟 Thursday 3: A Modern Skincare Brand

www.franchisebreakdowns.com

🍟 Thursday 3: A Modern Skincare Brand

Plus: Tons of niche business ideas!

Jan 20, 2022
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🍟 Thursday 3: A Modern Skincare Brand

www.franchisebreakdowns.com

Welcome to the 443 new Wolf Pack members who have joined us since Monday! Join 3,932 entrepreneurial minded folks by subscribing here:


Wolf Pack,

Good morning! Today we have a podcast and twitter thread that is FULL of amazing business ideas, and a franchise with a bright future after a fresh round of funding.

If you’re a side-hustler or serial entrepreneur, you’re especially going to love this newsletter edition.

Let’s get right to it 👇


One Tweet Thread:

Riches in the Niches by Girdley

Twitter avatar for @girdley
Michael Girdley @girdley
17 of the coolest ways I’ve seen people get rich. (1/x)
4:18 PM ∙ Dec 29, 2021
4,310Likes793Retweets

This thread from @girdley was a banger as usual. My favorite of the 17: FlightAware.

It’s an app with 32,000 airplane nerds FREE users that provide info of their flights to the app, enabling everyone else to track the different flights across the country. FlightAware then monetizes heavily via advertising and selling that data!


One Podcast:

My First Million: Businesses with Zero Employees

This episode is chock full of random businesses run by solo-preneurs that generate 7-8 figures PER YEAR.

One of my favorites they discuss is NextEpisode.Net, a business that helps people track tv shows and talk about them with other users.

The guy who runs it has been doing so for 15 years, and even though the website looks ancient, the estimated monthly traffic is 3.6M per month with 80% coming from direct traffic i.e. people who type in the URL directly.

Sam and Steph estimate that the premium membership of just $2/month is easily clearing $1M in revenue per year based on the volume of traffic!


One Breakdown: HeyDay

Fast Facts

Background

  • Founded in 2014, franchising since 2021

  • Based in Phoenix; 10 units as of 2021

  • A franchise making expert skincare accessible to the masses

Fees + Investment

  • Franchise Fee: $50,000

  • Royalty: 7%

  • Brand Fund: 2%

  • Initial Investment: $574,000 - $755,500

Financial Performance

  • The below information is based on 9 company owned shops during each shop’s first 12 months of operations

The Wolf’s Take 🍟 

There’s 3 reasons I felt this brand was worth covering:

  1. The AUV’s are very high on average, especially considering those are the first full 12 months a store is in operation

  2. Level 5 Capital (the folks who acquired 100+ OrangeTheory’s a few weeks ago) led the Series B investment in this brand. When they invest, I pay attention 👀

  3. This is least important, but - they’re a modern brand. Check out their franchise website below - it’s what you’d expect from a company in 2022, but as we know is not always the case with old franchises trying to keep up

Will be watching their growth closely to see how they execute with their $20M in funding 👀

Resources

  • HeyDay Franchise Website

  • Level 5 Leads Series B in HeyDay

The Wolf Of Everything Else 🌎

  • Microsoft buys Activision in massive bet on the metaverse 💰

  • Cracker Barrel paying $9.4M after patron drinks cleaning liquid 🤢

  • More metaverse news: Walmart is preparing to enter (what a world we live in) 🔮

  • For Succession Fans 🤣🤣🤣:

    Twitter avatar for @caseyrosewrites
    casey rosario @caseyrosewrites
    hi I’m Kendall Roy and this is, uh, the fucking Disney channel
    2:16 AM ∙ Jan 11, 2022
    55,800Likes4,077Retweets

That’s it for this edition of The Wolf Report. Feel free to reply with any questions or feedback. If someone sent this your way and you haven’t subscribed yet, you can also do that below. Thanks and see you next week!

DISCLAIMER

This Content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All Content in this email is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the email constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other Content in this email before making any decisions based on such information or other Content.

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🍟 Thursday 3: A Modern Skincare Brand

www.franchisebreakdowns.com
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