🍟 Thursday 3: A Modern Skincare Brand
Plus: Tons of niche business ideas!
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Wolf Pack,
Good morning! Today we have a podcast and twitter thread that is FULL of amazing business ideas, and a franchise with a bright future after a fresh round of funding.
If you’re a side-hustler or serial entrepreneur, you’re especially going to love this newsletter edition.
Let’s get right to it 👇
One Tweet Thread:
Riches in the Niches by Girdley
This thread from @girdley was a banger as usual. My favorite of the 17: FlightAware.
It’s an app with 32,000 airplane nerds FREE users that provide info of their flights to the app, enabling everyone else to track the different flights across the country. FlightAware then monetizes heavily via advertising and selling that data!
One Podcast:
My First Million: Businesses with Zero Employees
This episode is chock full of random businesses run by solo-preneurs that generate 7-8 figures PER YEAR.
One of my favorites they discuss is NextEpisode.Net, a business that helps people track tv shows and talk about them with other users.
The guy who runs it has been doing so for 15 years, and even though the website looks ancient, the estimated monthly traffic is 3.6M per month with 80% coming from direct traffic i.e. people who type in the URL directly.
Sam and Steph estimate that the premium membership of just $2/month is easily clearing $1M in revenue per year based on the volume of traffic!
One Breakdown: HeyDay
Fast Facts
Background
Founded in 2014, franchising since 2021
Based in Phoenix; 10 units as of 2021
A franchise making expert skincare accessible to the masses
Fees + Investment
Franchise Fee: $50,000
Royalty: 7%
Brand Fund: 2%
Initial Investment: $574,000 - $755,500
Financial Performance
The below information is based on 9 company owned shops during each shop’s first 12 months of operations
The Wolf’s Take 🍟
There’s 3 reasons I felt this brand was worth covering:
The AUV’s are very high on average, especially considering those are the first full 12 months a store is in operation
Level 5 Capital (the folks who acquired 100+ OrangeTheory’s a few weeks ago) led the Series B investment in this brand. When they invest, I pay attention 👀
This is least important, but - they’re a modern brand. Check out their franchise website below - it’s what you’d expect from a company in 2022, but as we know is not always the case with old franchises trying to keep up
Will be watching their growth closely to see how they execute with their $20M in funding 👀
Resources
The Wolf Of Everything Else 🌎
Microsoft buys Activision in massive bet on the metaverse 💰
Cracker Barrel paying $9.4M after patron drinks cleaning liquid 🤢
More metaverse news: Walmart is preparing to enter (what a world we live in) 🔮
For Succession Fans 🤣🤣🤣:
That’s it for this edition of The Wolf Report. Feel free to reply with any questions or feedback. If someone sent this your way and you haven’t subscribed yet, you can also do that below. Thanks and see you next week!
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