Welcome to The Wolf Report, a 2x/week email covering up & coming franchises & small business entrepreneurās. If youāre reading this but havenāt subscribed, you can do so here:
Good morning and welcome to our new subscribers!
Usually on Thursdayās you receive an email where I share my 2 favorite pieces of content that Iāve discovered (podcast, articles, tweets, etc.) along with a financial breakdown of an up & coming franchise.
To finish off the year though, I wanted to use this edition to share a bit of my vision for The Wolf in 2022, and how that will benefit you.
Letās get right to it!
Where We Started (& Where Weāre Going)
When I started this journey back in July, I knew two things:
There are franchise owners out there making boat loads of cash and nobody is talking about it
No one is providing information on franchises in a transparent way
My goal with both this newsletter and twitter account has always been to change that.
If you google ātop franchisesā I promise you that you wonāt find the level of detail that I share with you in this newsletter anywhere else. If you want to learn any earning potential of a brand, you typically have to get in contact with their sales team.
To me that is a backwards process - interested buyers should get access to the basic financials before having to submit their email and cell phone, which the sales reps will likely ruthlessly blow up in pursuit of you.
And from an entrepreneurial perspective, my previous day job exposed me to tons of multi-unit franchise owners. Iāve met folks who own anywhere from 3-100+ locations of various franchises.
These people are incredibly wealthy, but didnāt have any distinct advantage over others, and didnātā have to invent the next Facebook to achieve their financial dreams.
To me thatās worth celebrating, and thatās why Iām constantly beating the drum on twitter, so that other people realize franchising IS a viable path in entrepreneurship.
The newsletter and twitter are just the beginning..
Hereās whatās coming in 2022:
Podcast
Where I interview and give inside access to conversations with multi-unit franchise owners from all walks of life. If youāre interested in becoming a successful multi-unit owner (like the one belowš) this is the podcast for you.
Also - if youāre reading this and own a franchise, let me know! Iād love to chat and have you on the pod so that others can learn from your experience.
Research Platform
I spoke earlier about the lack of transparent information on franchises. To help solve this beyond my newsletter, I am building a beta version of a research platform that will make it very easy to filter franchises and get the high level information you need. The best part is, it will be a free product to start!
Community
At a certain scale, I will be launching a community for both existing and aspiring franchise owners / business owners. Communities can be incredibly valuable to learn from one another, talk strategy, as well as do some super cool things together (think: events, investments, etc.).
Just like with franchises, there is strength in numbers!
The Ultimate Vision
My goal is to ultimately change the way people view franchises - both literally and metaphorically.
While itās not the path for everyone, many aspiring entrepreneurs should be at least considering franchises as a potential option. And through what weāre building, theyāll be able to do so in a modern and transparent way.
If this sounds overly ambitious to you - donāt worry Iāll have a lot of help, and will be announcing exactly what that means at some point later in January.
Until then though, have a Happy New Year, and Iāll see you on Monday the 3rd!
The Wolf Of Everything Else š
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The top twitter moments of 2021 š¦
Benedict Evansā Annual Tech Presentation š±
How āMadden NFLā became a dynasty, RIP John šš» š
Good luck to everyone this New Years Eve:
